Chief Operating Officer
Sabrina Strauss, Chief Operating Officer, is a proven communications executive with nearly 15 years of experience creating impactful and integrated campaigns that drive business development and move the needle for her clients.
Goal-oriented, results-driven and client-focused, Sabrina oversees the Professional Services Practice at Goodman Media International. She develops and manages 360º campaigns that not only position clients as thought leaders and industry experts, but also help generate new business opportunities. Sabrina currently works with law firm Alston & Bird, accounting, tax and advisory firm CohnReznick, and executive recruitment firm Witt/Kieffer.
Strauss regularly counsels clients on how best to leverage communications efforts across marketing platforms to drive business and achieve campaign goals, including social media and email marketing. She also works to develop and structure strategic media partnerships that build category leadership and add value for her clients.
With years of experience in the media industry, Sabrina has run BtoB and BtoC campaigns for The New York Times, The Wall Street Journal, the Associated Press, Reader’s Digest, Taste of Home, Time Home Entertainment Inc., GQ, MAXIM, TV Guide Magazine, About.com and U.S. News & World Report. Leading the firm’s in-house broadcast booking team, Sabrina has successfully booked more than 400 broadcast top-tier television interviews in one year for specific clients.
Strauss also oversees the publicity efforts for the Joe Torre Safe At Home Foundation, promoting its work on ending the cycle of domestic violence and managing the red carpet at the Foundation’s annual events.
Sabrina received her B.A. from Washington University in St. Louis. She currently lives in Manhattan with her husband.