Vice President, HealthCare Lead
Maryellen Mooney is a communications executive with more than 15 years of experience working both in-house and as an external public relations consultant. She develops and implements effective media relations and thought leadership strategies for a range of the firm’s clients and leads the firm’s work in the healthcare industry.
Mooney designs and executes campaigns for several nationally-recognized health organizations, including RWJBarnabas Health, Hospital for Special Surgery and Intermountain Healthcare, ranging from consumer awareness efforts to industry outreach on transformative patient care.
She has been instrumental in positioning professional services firms, such as AmLaw 100 law firm Alston & Bird and leading executive recruiter Witt/Kieffer, as resources for major media, broadening the reputation of key capabilities and positioning executives as insightful industry experts and thought leaders.
Utilizing her strong foundation in media, Mooney this year spearheaded the launch of “Amanpour and Company” for WNET, which resulted in a Business section cover story in The New York Times, and a “Jeopardy!” category devoted to host Christiane Amanpour’s career.
Prior to joining Goodman Media, Mooney served as Director of Communications for NBCUniversal’s iVillage, where she elevated the women’s community above a crowded female digital space. Before that, Mooney was Director of Media Relations for NBCUniversal’s Digital Media group, promoting content creation on emerging platforms as well as digital extensions of popular NBC franchises. In her first role with NBCU, as Public Relations Manager for CNBC, Mooney managed publicity for the network’s daytime programming and anchors.
Mooney previously worked in public relations at RFBinder Partners agency, handling a roster of clients ranging from blue-chip brands to digital startups. She began her career in the publicity departments of leading publishers Random House and Simon & Schuster.
Mooney holds a Bachelor of Arts in English Literature from Fordham University, and lives on Long Island with her husband and two daughters.