Tom Goodman is a seasoned communications executive who worked at three major American corporations – CBS, ABC and J. Walter Thompson – before launching Goodman Media in 1996.
Goodman Media quickly became a leading strategic communications agency, representing major media companies in television, radio, newspaper, magazine and book publishing, and other areas of entertainment; electronics, retail, and other consumer companies; health care organizations; professional services firms in law and executive recruitment; transportation companies; business and trade groups; and not-for-profit organizations in the arts, education, and advocacy.
Goodman has contributed to many notable client campaigns at GMI, including: the launch of two Harry Potter books (Harry Potter and the Order of the Phoenix and Harry Potter and the Half Blood Prince) for Scholastic Inc.; the annual unveiling of the Neiman Marcus Christmas Book; events for the Joe Torre Safe At Home Foundation; and the placing of a half-sized model of the Concorde in Times Square for British Airways, Goodman Media’s first client.
At CBS News, Goodman directed public relations campaigns for the “CBS Evening News with Dan Rather,” “60 Minutes,” “48 Hours,” “CBS This Morning,” “Sunday Morning,” “West 57th” and “Face the Nation.” He was CBS News’ primary spokesman for all broadcast matters, including policy, standards and new program development. At ABC News, he was Manager of News Information and, earlier, Press Representative for ABC’s “World News Tonight with Peter Jennings.”
Prior to joining ABC News in 1981, Goodman was an Account Executive with J. Walter Thompson. He worked on national media relations campaigns for Eastman Kodak Company, Bausch & Lomb, Standard Brands, Eli Lilly and G.D. Searle.
Goodman began his career as a reporter-photographer for The Delaware Gazette, a daily newspaper near Columbus, Ohio. He graduated from Ohio Wesleyan University with a Bachelor of Arts degree in Journalism.
A native of Scarsdale, New York, Goodman is an avid car buff, dating back to his days at Scarsdale High School. In 2016, he was honored to be a judge in the Robb Report’s Car of the Year competition.
Marie Vogliano has been the Chief Financial Officer for Goodman Media International, Inc. since its founding in 1996. She is responsible for all business matters, including legal, accounting and human resources.
Previously, she worked as a financial analyst at the Institut Laue-Langevin in Grenoble, France, in the Travelers Cheques Division of Barclays Bank in New York, and as an assistant vice president at Biltex International Textiles in New York
Marie is a graduate of The Brearley School in New York City. She received a BA and a BS in Economics from the University of Pennsylvania, and an MBA from the Wharton School.
Virginia Anagnos, a proficient communications leader, focuses on solution-oriented propositions and has devised cohesive social media and media relations campaigns with positive outcomes for a diverse set of clients. Anagnos helps drive growth and value for clients by positioning executives as industry thought leaders; constructing innovative initiatives; and crafting narratives and brand positioning statements that engage and resonate with audiences.
During her tenure at Goodman Media, Anagnos has helped spearhead the global positioning of the Stavros Niarchos Foundation (SNF), including the unveiling of the SNF Cultural Center designed by Renzo Piano; launched and established the historic post of National Ambassador for Young People’s Literature for the Library of Congress; and secured and executed the PR strategy for Harry Potter and the Order of the Phoenix, as well as subsequent titles in the series.
Anagnos began her career in book publishing where she worked with renowned and celebrated authors such as Eric Carle, President Jimmy Carter, Walter Dean Myers, Rosa Parks, Jon Scieszka, Maurice Sendak, among others. In addition, she helped launch several series, including A Series of Unfortunate Events, and broadened the legacy of such children’s literary classics as Goodnight Moon, Little House on the Prairie and Where the Sidewalk Ends.
Anagnos received her BA in English and Psychology from New York University. She enjoys exploring new hobbies and can usually be found outdoors running, rollerblading, or hiking on weekends.
Liane Ramirez Swierk is an accomplished strategic communications professional and advisor to c-suite executives, with more than 20 years of television, entertainment, lifestyle, and publishing experience. She leads the firm’s media and multicultural practices, reporting directly to the company’s president and CEO. Her areas of expertise include integrated corporate communications and strategy, thought leadership and executive positioning, brand and executive messaging, and crisis management.
Since joining Goodman Media International in 2002, Liane has served as the chief architect behind a variety of successful integrated corporate and consumer communications strategies. She has planned launches for consumer and media brands, including PBS, The New York Times Company (The New York Times, NYT.com and T Magazine), The Wall Street Journal and Dow Jones properties (the redesign of The Wall Street Journal and the launch of the “Greater New York” section of The Wall Street Journal), and Time Inc.
An expert on the Hispanic and multicultural media market, Liane launched the firm’s multicultural practice and remains the division’s lead strategist. Under her leadership, the firm has represented NBCU Comcast’s Spanish-language television network Telemundo, People en Español’s Festival, Terra Networks, NAACP (for their Centennial Convention), Latina magazine, and Meredith’s first Spanish-language women’s title, Siempre Mujer. She currently leads account teams for Azteca America and sports icon Pelé.
Liane received a Bachelor of Fine Arts, cum laude, from C.W. Post/Long Island University in Communications/Public Relations. She resides in Manhattan with her husband, Jeff Swierk, a senior marketing executive at MasterCard, and their son, Derek.
Sabrina Strauss, Chief Operating Officer, is a proven communications executive with nearly 15 years of experience creating impactful and integrated campaigns that drive business development and move the needle for her clients.
Goal-oriented, results-driven and client-focused, Sabrina oversees the Professional Services Practice at Goodman Media International. She develops and manages 360º campaigns that not only position clients as thought leaders and industry experts, but also help generate new business opportunities. Sabrina currently works with law firm Alston & Bird, accounting, tax and advisory firm CohnReznick, and executive recruitment firm Witt/Kieffer.
Strauss regularly counsels clients on how best to leverage communications efforts across marketing platforms to drive business and achieve campaign goals, including social media and email marketing. She also works to develop and structure strategic media partnerships that build category leadership and add value for her clients.
With years of experience in the media industry, Sabrina has run BtoB and BtoC campaigns for The New York Times, The Wall Street Journal, the Associated Press, Reader’s Digest, Taste of Home, Time Home Entertainment Inc., GQ, MAXIM, TV Guide Magazine, About.com and U.S. News & World Report. Leading the firm’s in-house broadcast booking team, Sabrina has successfully booked more than 400 broadcast top-tier television interviews in one year for specific clients.
Strauss also oversees the publicity efforts for the Joe Torre Safe At Home Foundation, promoting its work on ending the cycle of domestic violence and managing the red carpet at the Foundation’s annual events.
Sabrina received her B.A. from Washington University in St. Louis. She currently lives in Manhattan with her husband.
Amy Jaick is a marketing and public relations executive focused on developing successful communications strategies across channels. Amy has worked with a variety of notable companies, ranging from large international brands to smaller startups. With a client-centered, results-driven focus, Amy regularly helps organizations impact their bottom line.
Before joining Goodman Media as GMI Digital’s Executive Director, Amy headed digital marketing for Estimize, a financial technology company focused on crowdsourced financial data. While there, Amy designed and implemented acquisition, engagement and retention campaigns across mediums, including display, email, SEM and SEO, content marketing and social media.
Prior to Estimize, she oversaw marketing for The Economist's conference business in North and South America, where she delivered a third of the business unit's revenue and launched several new global franchises. She ran nearly 40 campaigns annually across paid, owned and earned channels and helped secure 100+ partnerships.
Amy previously worked in public relations as The Economist's Communications Manager and as a Senior Account Executive at Goodman Media. At Goodman Media, she managed U.S.News & World Report, The PBS NewsHour, Columbia University's Access Project and other media, travel, non-profit and professional services accounts.
Amy received her MBA in marketing and strategy from New York University and a BA in psychology from the University of Michigan. She lives in Manhattan, and enjoys running marathons, traveling and spending time with her family.
Régine Labossière has more than 15 years of experience in public relations and journalism. Whether from the perspective as a newspaper reporter or as a strategic communications executive, Labossière has experience in a variety of industries in B2B and B2C, including digital media, entertainment, consumer products, publishing, travel/tourism, lifestyle and events.
For digital media and marketplace platform Purch, Labossière managed the team that elevated the executive leadership and corporate brand in trade and consumer business press, reaching key audiences for the C-suite. In addition, the team promoted Purch brands’ content and leadership across consumer media outlet channels. The team’s success helped Purch achieve its goal of acquisition, which was complete September 2018.
For Grand Central Terminal, Labossière manages the team that promotes the historic shopping and travel destination’s retail and events, including major milestones in the iconic building’s 100+ year history. Successes include increased foot traffic to shops and restaurants, increased awareness of the Terminal’s capabilities for potential event clients, and overall increased awareness of the building as a top tourist destination in the city.
Additional client work has included Bloomberg News and Bloomberg Businessweek, FreshDirect, Time Home Entertainment, Inc., books, The Associated Press, RWJBarnabas Health in New Jersey, Sanford Health in the Dakotas, the Hess Toy Truck and its 50th anniversary year, PBS and WNET’s television series Finding Your Roots with Henry Louis Gates, Jr, contemporary dance company Keigwin + Company, Pratt Institute and Trusted Media Brands, Inc. (Reader’s Digest).
Labossière joined Goodman Media International in 2010 after spending 10 years as a journalist at magazines and newspapers around the country, including the Hartford Courant, Los Angeles Times, Seattle Times, and People. Labossière is a graduate of New York University.
Maryellen Mooney is a communications executive with more than 15 years of experience working both in-house and as an external public relations consultant. She develops and implements effective media relations and thought leadership strategies for a range of the firm’s clients and leads the firm’s work in the healthcare industry.
Mooney designs and executes campaigns for several nationally-recognized health organizations, including RWJBarnabas Health, Hospital for Special Surgery and Intermountain Healthcare, ranging from consumer awareness efforts to industry outreach on transformative patient care.
She has been instrumental in positioning professional services firms, such as AmLaw 100 law firm Alston & Bird and leading executive recruiter Witt/Kieffer, as resources for major media, broadening the reputation of key capabilities and positioning executives as insightful industry experts and thought leaders.
Utilizing her strong foundation in media, Mooney this year spearheaded the launch of “Amanpour and Company” for WNET, which resulted in a Business section cover story in The New York Times, and a “Jeopardy!” category devoted to host Christiane Amanpour’s career.
Prior to joining Goodman Media, Mooney served as Director of Communications for NBCUniversal’s iVillage, where she elevated the women’s community above a crowded female digital space. Before that, Mooney was Director of Media Relations for NBCUniversal’s Digital Media group, promoting content creation on emerging platforms as well as digital extensions of popular NBC franchises. In her first role with NBCU, as Public Relations Manager for CNBC, Mooney managed publicity for the network’s daytime programming and anchors.
Mooney previously worked in public relations at RFBinder Partners agency, handling a roster of clients ranging from blue-chip brands to digital startups. She began her career in the publicity departments of leading publishers Random House and Simon & Schuster.
Mooney holds a Bachelor of Arts in English Literature from Fordham University, and lives on Long Island with her husband and two daughters.