Tom Goodman


Tom Goodman

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Founder, President & CEO

Tom Goodman is a seasoned communications executive who worked at three major American corporations – CBS, ABC and J. Walter Thompson – before launching Goodman Media in 1996.

Goodman Media quickly became a leading media relations agency, representing major media companies in television, radio, newspaper, magazine and book publishing, and other areas of entertainment; electronics, retail, and other consumer companies; health care organizations; professional services firms in law and executive recruitment; transportation companies; business and trade groups; and not-for-profit organizations in the arts, education, and advocacy.

Goodman has contributed to many notable client campaigns at GMI, including: the launch of two Harry Potter books (Harry Potter and the Order of the Phoenix and Harry Potter and the Half Blood Prince) for Scholastic Inc.; the annual unveiling of the Neiman Marcus Christmas Book; events for the Joe Torre Safe At Home Foundation; and the placing of a half-sized model of the Concorde in Times Square for British Airways, Goodman Media’s first client.

At CBS News, Goodman directed public relations campaigns for the “CBS Evening News with Dan Rather,” “60 Minutes,” “48 Hours,” “CBS This Morning,” “Sunday Morning,” “West 57th” and “Face the Nation.” He was CBS News’ primary spokesman for all broadcast matters, including policy, standards and new program development.  At ABC News, he was Manager of News Information and, earlier, Press Representative for ABC’s “World News Tonight with Peter Jennings.”

Prior to joining ABC News in 1981, Goodman was an Account Executive with J. Walter Thompson. He worked on national media relations campaigns for Eastman Kodak Company, Bausch & Lomb, Standard Brands, Eli Lilly and G.D. Searle.

Goodman began his career as a reporter-photographer for The Delaware Gazette, a daily newspaper near Columbus, Ohio. He graduated from Ohio Wesleyan University with a Bachelor of Arts degree in Journalism.

A native of Scarsdale, New York, Goodman is an avid car buff, dating back to his days at Scarsdale High School. In 2016, he was honored to be a judge in the Robb Report’s Car of the Year competition.


Marie Vogliano

Marie Vogliano



Marie Vogliano has been the Chief Financial Officer for Goodman Media International, Inc. since its founding in 1996.  She is responsible for all business matters, including legal, accounting and human resources.

Previously, she worked as a financial analyst at the Institut Laue-Langevin in Grenoble, France, in the Travelers Cheques Division of Barclays Bank in New York, and as an assistant vice president at Biltex International Textiles in New York

Marie is a graduate of The Brearley School in New York City. She received a BA and a BS in Economics from the University of Pennsylvania, and an MBA from the Wharton School. 


Virginia Anagnos

Virginia Anagnos

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Executive Vice President

Virginia Anagnos, an expert communications leader, develops and delivers cohesive, integrated media and PR plans for a diverse set of clients, ranging from nonprofit organizations to publishing companies to professional services. Virginia helps drive growth and value for clients by positioning executives as industry thought leaders; constructing compelling, innovative initiatives; and crafting storylines that engage and resonate with audiences.

During her tenure at Goodman Media, Virginia has spearheaded the global positioning strategy for the Stavros Niarchos Foundation (SNF), including the unveiling of the SNF Cultural Center designed by Renzo Piano; launched and established the historic post of National Ambassador for Young People’s Literature for the Library of Congress; and secured and executed the PR campaign for Harry Potter and the Order of the Phoenix, as well as subsequent titles in the series.

Virginia began her career in book publishing where she worked with a number of renowned and celebrated authors, including Eric Carle, President Carter, Walter Dean Myers, Rosa Parks, Jon Scieszka, Maurice Sendak, among many others. In addition, she helped launch several series, including A Series of Unfortunate Events, and broadened the legacy of such children’s literary classics as Goodnight Moon, Little House on the Prairie and Where the Sidewalk Ends.

Virginiareceived her BA in English and Psychology from New York University. She enjoys exploring new hobbies and on weekends can usually be found outdoors running, rollerblading or hiking. 


Liane Ramirez Swierk

Liane Ramirez Swierk

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Senior Vice President

Liane Ramirez Swierk is an accomplished strategic communications professional and advisor to c-suite executives, with more than 20 years of television, entertainment, lifestyle, and publishing experience.  She leads the firm’s media and multicultural practices, reporting directly to the company’s president and CEO. Her areas of expertise include integrated corporate communications and strategy, thought leadership and executive positioning, brand and executive messaging, and crisis management.

 Since joining Goodman Media International in 2002, Liane has served as the chief architect behind a variety of successful corporate and consumer communications strategies. She has planned launches for consumer and media brands, including PBS, The New York Times Company (The New York Times, and T Magazine), The Wall Street Journal and Dow Jones properties (the redesign of The Wall Street Journal and the launch of the “Greater New York” section of The Wall Street Journal), and Time Inc.

An expert on the Hispanic and multicultural media market, Liane launched the firm’s multicultural practice and remains the division’s lead strategist. Under her leadership, the firm has represented NBCU Comcast’s Spanish-language television network Telemundo, People en Español’s Festival, Terra Networks, NAACP (for their Centennial Convention), Latina magazine, and Meredith’s first Spanish-language women’s title, Siempre Mujer. She currently leads account teams for Azteca America and new Spanish-language ticket-buying site, Fantastico.

Liane received a Bachelor of Fine Arts, cum laude, from C.W. Post/Long Island University in Communications/Public Relations. She resides in Manhattan with her husband, Jeff Swierk, a senior marketing executive at MasterCard, and their son, Derek.



Sabrina Strauss

Sabrina Strauss

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Senior Vice President

Sabrina Strauss, Senior Vice President, is a proven communications executive with nearly 15 years of experience creating impactful campaigns that drive business development and move the needle for her clients.

Goal-oriented, results-driven and client-focused, Sabrina oversees the Professional Services Practice at Goodman Media International. She develops and manages 360º campaigns that not only position clients as thought leaders and industry experts, but also help generate new business opportunities. Sabrina currently works with law firm Alston & Bird, accounting, tax and advisory firm CohnReznick, and executive recruitment firm Witt/Kieffer.

Sabrina also oversees the publicity efforts for the Joe Torre Safe At Home Foundation, promoting its work on ending the cycle of domestic violence and managing the red carpet at the Foundation’s annual events.

With years of experience in the media industry, Sabrina has run BtoB and BtoC campaigns for The New York Times, The Wall Street Journal, the Associated Press, Reader’s Digest, Taste of Home, Time Home Entertainment Inc., GQ, MAXIM, TV Guide Magazine, and U.S. News & World Report.  Leading the firm’s in-house broadcast booking team, Sabrina has successfully booked more than 400 broadcast top-tier television interviews in one year for specific clients.

Sabrina received her B.A. from Washington University in St. Louis. She currently lives in Manhattan with her husband. 


John Michael Kennedy

John Michael Kennedy

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Vice President & Managing Director

John Michael Kennedy’s varied public relations career has encompassed everything from high-energy physics to classical ballet to television series.

A tested leader in strategic public relations, media relations, legislative affairs, and crisis communications, Kennedy joined Goodman Media in 2008 after two decades working for government, non-profit, and educational organizations.

At Goodman, John Michael leads client teams in a variety of creative industries including: promotion of national television programs for PBS, HBO, Scholastic Media and WNET-TV; travel and tourism work for Grand Central Terminal including its international 100th anniversary celebration, and the groundbreaking interactive experience THE RIDE, the performing arts including free public programs with Lincoln Center, a variety of dance, music and multi- discipline programs for Harlem Stage, and a nationally acclaimed viral video promotion for KEIGWIN + COMPANY, as well as clients in publishing, law, technology, digital startups and much more.

Kennedy is a recognized expert in the non-profit performing arts field.  Before joining Goodman Media, he was the top public relations professional for one of North America’s leading dance companies, a highly respected and influential regional theater organization where he promoted pre-Broadway shows and kicked-off post-Broadway tours, and many smaller arts and cultural organizations in theater, dance and music.  He has led press and PR work with well-known actors, directors, playwrights and producers in the entertainment field, successfully supported the opening of performing arts facilities, and was early to the table in developing new-media projects for key clients.
In working for the state of Texas, Kennedy supported one of the world’s largest science research facilities as Community Relations Director. For the state of Massachusetts he served as Communications Director for the Massachusetts Cultural Council, where he led state-wide efforts to raise awareness and increase arts funding after devastating cuts.  In his higher education work, Kennedy managed town/gown relationships as Community Outreach Director for Southern Methodist University in Dallas (his alma mater), and served as media liaison for the offices of the president and student affairs, as well as the schools of law and theology at Boston University.

Kennedy also was proprietor of his own consulting firm for 14 years, representing private businesses and non-profit groups of all sizes.  A specialty included advocacy communications -- supporting electricity deregulation, conservation and renewable energy throughout New England.

Throughout his career, Kennedy has been a sought-after speaker on public relations and media relations issues.


Amy Jaick

Amy Jaick

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Executive Director, GMI Digital & Events 

Amy Jaick is a marketing and public relations executive focused on developing successful communications strategies across channels. Amy has worked with a variety of notable companies, ranging from large international brands to smaller startups. With a client-centered, results-driven focus, Amy regularly helps organizations impact their bottom line.

Before joining Goodman Media as GMI Digital’s Executive Director, Amy headed digital marketing for Estimize, a financial technology company focused on crowdsourced financial data. While there, Amy designed and implemented acquisition, engagement and retention campaigns across mediums, including display, email, SEM and SEO, content marketing and social media.

Prior to Estimize, she oversaw marketing for The Economist's conference business in North and South America, where she delivered a third of the business unit's revenue and launched several new global franchises.  She ran nearly 40 campaigns annually across paid, owned and earned channels and helped secure 100+ partnerships.

Amy previously worked in public relations as The Economist's Communications Manager and as a Senior Account Executive at Goodman Media. At Goodman Media, she managed U.S.News & World Report, The PBS NewsHour, Columbia University's Access Project and other media, travel, non-profit and professional services accounts.

Amy received her MBA in marketing and strategy from New York University and a BA in psychology from the University of Michigan. She lives in Manhattan, and enjoys running marathons, traveling and spending time with her family.