Régine Labossière has more than 15 years of experience in public relations and journalism. Whether from the perspective as a newspaper reporter or as a strategic communications executive, Labossière has experience in a variety of industries in B2B and B2C, including digital media, entertainment, consumer products, publishing, travel/tourism, lifestyle and events.
For digital media and marketplace platform Purch, Labossière managed the team that elevated the executive leadership and corporate brand in trade and consumer business press, reaching key audiences for the C-suite. In addition, the team promoted Purch brands’ content and leadership across consumer media outlet channels. The team’s success helped Purch achieve its goal of acquisition, which was complete September 2018.
For Grand Central Terminal, Labossière manages the team that promotes the historic shopping and travel destination’s retail and events, including major milestones in the iconic building’s 100+ year history. Successes include increased foot traffic to shops and restaurants, increased awareness of the Terminal’s capabilities for potential event clients, and overall increased awareness of the building as a top tourist destination in the city.
Additional client work has included Bloomberg News and Bloomberg Businessweek, FreshDirect, Time Home Entertainment, Inc., books, The Associated Press, RWJBarnabas Health in New Jersey, Sanford Health in the Dakotas, the Hess Toy Truck and its 50th anniversary year, PBS and WNET’s television series Finding Your Roots with Henry Louis Gates, Jr, contemporary dance company Keigwin + Company, Pratt Institute and Trusted Media Brands, Inc. (Reader’s Digest).
Labossière joined Goodman Media International in 2010 after spending 10 years as a journalist at magazines and newspapers around the country, including the Hartford Courant, Los Angeles Times, Seattle Times, and People. Labossière is a graduate of New York University.