Bulldog Reporter's latest PR PROfile features Goodman Media's very own CEO, Tom Goodman. From his most memorable experiences to top lessons learned, Tom shares his secrets to PR success. We've included a snippet below, but the full version is available here.

TOM GOODMAN

President, CEO and Founder, Goodman Media International

Length of PR career (so far): 40 years and counting.  I was at J. Walter Thompson PR for four, ABC News for six, CBS News and CBS Inc. for nine and, now, Goodman Media, which I founded 21 years ago.

Your most memorable campaign: British Airways (through its agency M&C Saatchi) was our founding client; I was brought in to help publicize one of the biggest promotional stunts in the airline’s history—the placement of a half-sized model of the Concorde atop a building in Times Square. Goodman Media literally “took off” with that project and it’s a nice coincidence that our office overlooks that site today.

Most poignant professional moment: I spent one year after college as a newspaper reporter in Ohio and nothing in school or life prepared me for one of my first big stories, a triple murder of three beautiful little girls, ages 19 months, two and a half, and four. Seeing what happened to those kids, photographing them and reporting the story became part of my life; I never forgot the girls or their mother, for reasons that quickly became apparent. She committed the unimaginable crime.

Read more at http://bit.ly/2sjEhZ8.