GMI Digital's Executive Director, Amy Jaick, sat down with our client, Purch, to discuss tips for how communications people and journalists can work together to build the best stories. A brief excerpt is contained below.
A few weeks ago, we published a blog post about how PR people can improve their working relationships with journalists…from the perspective of a journalist and editor. And that post got us thinking: Surely PR people (or communications people, as they may preferred to be called) have their own thoughts on how to improve working relationships with journalists. So we decided to ask them!
We picked up the phone and called Goodman Media, Purch’s external communications agency, and lucky for us, Goodman Media’s executive director, Amy Jaick, had time for a chat. “What’s your advice to journalists for making the most of their relationships with communications folks?” we asked Amy. Here’s what she had to say.
1. Ask for more. Journalists are now expected to share stories in many ways — not just through articles. Communications experts know this and can often provide resources, like infographics or social media strategy tips, which help journalists deliver their message in a novel way. So go ahead and ask your PR contact for more than just a source!
2. Be willing to compromise. Journalists often want to get an expert source on the phone right away to grab a quote for a story, but sometimes that’s just not possible. Communications pros appreciate it when journalists are willing to explore a client’s expertise outside of direct conversations and will gladly point journalists toward published articles that their clients have written or talks they’ve given that fit into the story being told.
3. Learn to listen. Good communications people are experts on the broad trends occurring in the industries they represent. Sometimes, when journalists contact them for assistance with a story, they may have input on those trends or news that can help make a story even more impactful. Be open to hearing what they have to say, and trust that they’re up to date on the topic you’re covering.....
To read the full piece on Purch's website, please click here.