“New Year, New You”, as the saying goes.
Though many like to set diet and fitness-focused resolutions in the New Year (and if that’s you, visit our client Furthermore’s site for some serious fitspo), PR and marketing professionals know that setting goals for a “New You” should go beyond the physical.
Our personal brand – our reputation, our image on- and offline – is something good pros manage and curate for ourselves, just as we do for our clients. And what better time of year to review and do just that.
In the spirit of “New Year, New You,” and setting new goals for 2017, here are four daily resolutions for PR and marketing professionals:
On social media: As social media platforms continue to evolve, there are even more new and shiny ways to get your message, passions, and expertise out there. Resolve to offer something insightful to your audience, no matter which platform you’re using. Try out the new capabilities of each platform, like Facebook Live or Instagram stories, when appropriate, but the content should always be meaningful to your audience.
At the office: Whether you’re the CEO or the newest member of the team, you can still work on your personal brand. Are you known as the go-to person for crisis management, or do other teams come to you first for out-of-the-box creative ideas? Play up that go-to expertise. Then, pick one area to really focus on and improve this year, in order to offer something new to your coworkers and stretch your capabilities to the next level.
With clients and business partners: Clients expect to see their partners go the extra mile. Resolve this year to spend extra one-on-one time with your clients, attending their events with them or getting firsthand experience with their brand. Then, share your experiences with your own audience and hone your PR skills within your own sphere of influence.
With friends and family: Influencer marketing was huge in 2016. When it comes to your personal brand, remember that your friends and family are the influencers of your life. Sharing your expertise with them creates more opportunities and a larger audience for you.