Goodman Media was once again thrilled to be working with our long-time client Hess Corporation on the launch of their new 2016 Hess Toy Truck and Dragster, which is now available for purchase exclusively online. The Toy Truck and Dragster, which was revealed this week on the "Today" show, has a pullback motor and tilt-activation design, so it can pop a wheelie! 

Over the years, Goodman Media has had the privilege of working on 14 of the Hess Toy Truck launches, with the first dating back to the 2002 Hess Toy Truck and Airplane. Every year, we announce the new toy model and secure coverage for the new toy truck as well as related initiatives in local, regional and national TV, radio, online and print press up and down the East Coast and around the country. The press coverage, in tandem with Hess’ marketing initiatives, drive sales of the truck to sell out before Christmas every year.

The Hess Toy Truck has been a holiday tradition since 1964, and is one of the longest running toy brands on the market. The trucks are available at