GOODMAN MEDIA LAUNCHES “GMI DIGITAL” UNIT
AMY JAICK REJOINS AGENCY TO OVERSEE NEW DIVISION,
GREATLY EXPANDING FIRM’S DIGITAL CAPABILITIES
NEW YORK, NY – November 7, 2016 – Goodman Media International, Inc., a leading New York-based public relations firm celebrating its 20th anniversary year, today announced the launch of GMI Digital. Amy Jaick, who worked at Goodman Media from 2006 to 2010, returns to the agency to oversee the firm’s new digital communications unit. Jaick will serve as Executive Director, GMI Digital.
A communications and marketing executive with more than 10 years of experience, Jaick has worked with a variety of notable companies, ranging from large, multinational brands to smaller startups and nonprofit organizations. With extensive knowledge of the digital landscape and a results-driven approach, Jaick will focus on developing comprehensive strategies that truly impact the bottom line. She will also serve as counsel to many of the firm’s clients on digital initiatives.
“We launched GMI Digital to address our clients’ needs in today’s evolving media landscape,” said Tom Goodman, CEO and President of Goodman Media. “In order to move the needle, communications campaigns need a 360° approach, and GMI Digital allows us to do that in a meaningful way.”
“Goodman Media has a long and successful history of creating compelling narratives for the world’s most recognized brands,” said Jaick. “GMI Digital continues to build on that tradition, allowing clients to reach new audiences and further engage existing ones through a variety of unique digital offerings.”
Previously, Jaick headed digital marketing for Estimize, a financial technology company focused on crowdsourced financial data. Prior to that, she oversaw the marketing efforts for The Economist’s conferences business in North and South America, after initially serving as the publication’s communications manager. She received her MBA in marketing and strategy from New York University and a BA in psychology from the University of Michigan.
ABOUT GOODMAN MEDIA INTERNATIONAL, INC.
Goodman Media International, Inc. is a leading, full-service public relations firm specializing in media relations, thought leadership and brand positioning, digital communications, special events and crisis communications. The firm was founded in 1996 by Tom Goodman, a former head of communications for CBS, Inc. and CBS News. The company is headquartered in New York, with offices in Boston and Detroit. For more information, follow us on Facebook, Twitter and Instagram.
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