Vice President & Managing Director
John Michael Kennedy’s varied public relations career has encompassed everything from high-energy physics to classical ballet to television series.
A tested leader in strategic public relations, media relations, legislative affairs, and crisis communications, Kennedy joined Goodman Media in 2008 after two decades working for government, non-profit, and educational organizations.
At Goodman, John Michael leads client teams in a variety of creative industries including: promotion of national television programs for PBS, HBO, Scholastic Media and WNET-TV; travel and tourism work for Grand Central Terminal including its international 100th anniversary celebration, and the groundbreaking interactive experience THE RIDE, the performing arts including free public programs with Lincoln Center, a variety of dance, music and multi- discipline programs for Harlem Stage, and a nationally acclaimed viral video promotion for KEIGWIN + COMPANY, as well as clients in publishing, law, technology, digital startups and much more.
Kennedy is a recognized expert in the non-profit performing arts field. Before joining Goodman Media, he was the top public relations professional for one of North America’s leading dance companies, a highly respected and influential regional theater organization where he promoted pre-Broadway shows and kicked-off post-Broadway tours, and many smaller arts and cultural organizations in theater, dance and music. He has led press and PR work with well-known actors, directors, playwrights and producers in the entertainment field, successfully supported the opening of performing arts facilities, and was early to the table in developing new-media projects for key clients.
In working for the state of Texas, Kennedy supported one of the world’s largest science research facilities as Community Relations Director. For the state of Massachusetts he served as Communications Director for the Massachusetts Cultural Council, where he led state-wide efforts to raise awareness and increase arts funding after devastating cuts. In his higher education work, Kennedy managed town/gown relationships as Community Outreach Director for Southern Methodist University in Dallas (his alma mater), and served as media liaison for the offices of the president and student affairs, as well as the schools of law and theology at Boston University.
Kennedy also was proprietor of his own consulting firm for 14 years, representing private businesses and non-profit groups of all sizes. A specialty included advocacy communications -- supporting electricity deregulation, conservation and renewable energy throughout New England.
Throughout his career, Kennedy has been a sought-after speaker on public relations and media relations issues.