Executive Director, GMI Digital & Events
Amy Jaick is an experienced marketing and public relations executive focused on developing successful communications strategies across industries and platforms. Amy has worked with a variety of notable companies, ranging from large international brands to smaller startups. With a client-centered, results-driven focus, Amy regularly helps organizations impact their bottom line.
Before joining Goodman Media as GMI Digital’s Executive Director, Amy headed digital marketing for Estimize, a financial technology company focused on crowdsourced financial data. While there, Amy designed and implemented acquisition, engagement and retention campaigns across mediums, including display, email, SEM and SEO, content marketing and social media.
Prior to Estimize, she oversaw marketing for The Economist's conference business in North and South America, where she delivered a third of the business unit's revenue and launched several new global franchises. She ran nearly 40 campaigns annually across paid, owned and earned channels and helped secure 100+ partnerships.
Amy previously worked in public relations as The Economist's Communications Manager and as a Senior Account Executive at Goodman Media. At Goodman Media, she managed U.S.News & World Report, The PBS NewsHour, Columbia University's Access Project and other media, travel, non-profit and professional services accounts.
Amy received her MBA in marketing and strategy from New York University and a BA in psychology from the University of Michigan. She lives in Manhattan, and enjoys running marathons, traveling and spending time with her family.